Mastering Business for Strategic Communicators : Insights and Advice From the C-suite of Leading Brands

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  • Additional Information
    • Publication Type:
      eBook.
    • Abstract:
      The most successful communication professionals are no longer just communication experts—they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations.
    • Subject Terms:
    • Subject Terms:
    • Related ISBNs:
      9781787145047. 9781787438217. 9781787145030. 9781787149526.
    • Accession Number:
      1007290636
    • Accession Number:
      1579298
    • Publication Information:
      Print/Save 100 pages
      Copy/Paste Allowed
  • Citations
    • ABNT:
      RAGAS, M. W.; CULP, R. Mastering Business for Strategic Communicators : Insights and Advice From the C-suite of Leading Brands. Bingley: Emerald Publishing Limited, 2018. v. First edition Disponível em: . Acesso em: 16 jun. 2019.
    • AMA:
      Ragas MW, Culp R. Mastering Business for Strategic Communicators : Insights and Advice From the C-Suite of Leading Brands. Vol First edition. Bingley: Emerald Publishing Limited; 2018. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=nlebk&AN=1579298&custid=s8692456. Accessed June 16, 2019.
    • APA:
      Ragas, M. W., & Culp, R. (2018). Mastering Business for Strategic Communicators : Insights and Advice From the C-suite of Leading Brands (Vol. First edition). Bingley: Emerald Publishing Limited. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=nlebk&AN=1579298&custid=s8692456
    • Chicago/Turabian: Author-Date:
      Ragas, Matthew W., and Ron Culp. 2018. Mastering Business for Strategic Communicators : Insights and Advice From the C-Suite of Leading Brands. Vol. First edition. Bingley: Emerald Publishing Limited. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=nlebk&AN=1579298&custid=s8692456.
    • Harvard:
      Ragas, M. W. and Culp, R. (2018) Mastering Business for Strategic Communicators : Insights and Advice From the C-suite of Leading Brands. Bingley: Emerald Publishing Limited. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=nlebk&AN=1579298&custid=s8692456 (Accessed: 16 June 2019).
    • Harvard: Australian:
      Ragas, MW & Culp, R 2018, Mastering Business for Strategic Communicators : Insights and Advice From the C-suite of Leading Brands, vol First edition, Emerald Publishing Limited, Bingley, viewed 16 June 2019, .
    • MLA:
      Ragas, Matthew W., and Ron Culp. Mastering Business for Strategic Communicators : Insights and Advice From the C-Suite of Leading Brands. Vol. First edition, Emerald Publishing Limited, 2018. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=nlebk&AN=1579298&custid=s8692456.
    • Chicago/Turabian: Humanities:
      Ragas, Matthew W., and Ron Culp. Mastering Business for Strategic Communicators : Insights and Advice From the C-Suite of Leading Brands. Vol. First edition. Bingley: Emerald Publishing Limited, 2018. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=nlebk&AN=1579298&custid=s8692456.
    • Vancouver/ICMJE:
      Ragas MW, Culp R. Mastering Business for Strategic Communicators : Insights and Advice From the C-suite of Leading Brands [Internet]. Vol. First edition. Bingley: Emerald Publishing Limited; 2018 [cited 2019 Jun 16]. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=nlebk&AN=1579298&custid=s8692456